Gojek Launches BTS Gojek Campaign in Vietnam

Gojek today launched a special collaboration with 21st century pop icons BTS in Vietnam. The partnership aims to excite local users with various promotions and special gifts from BTS | Gojek that will be made available on the platform.

In Vietnam, the collaboration will involve Gojek's food delivery services GoFood and ride-hailing services GoRide and GoCar. The campaign will be carried out in phases until the end of the year and is aimed at showcasing Gojek's reliable services to audiences and creating a positive impact for merchants and driver partners. Vietnam is the third and final stop for the BTS | Gojek collaboration, following successful roll outs in Indonesia and Singapore

A Gojek representative said “BTS have become global icons, impressing people around the world with their talent and chart-topping hits. With their global influence, BTS spread messages of positivity and support through their songs. It’s this spirit that makes the partnership so special, as Gojek commits to create a positive impact on the lives of our users, driver partners, and merchants. Moving forward, Gojek also hopes to continue exploring new ways to improve its products and services, in turn making daily life easier for people in Vietnam”.

With the taglines: “Go everywhere, let’s book Gojek” for Gojek’s transport services (GoRide and GoCar) and “Love yourself, treat yourself” for the food delivery service (GoFood), the campaign is expected to create excitement among audiences, and encourage them to experience on-demand convenience through the Gojek ecosystem. In the launch TVC, BTS members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook speak in fluent Vietnamese to order Gojek's services.

During the rollout of the BTS | Gojek campaign, users in Vietnam can enjoy various promotions and discounts from Gojek. For example, they can get a discount of up to 50% off everyday (1 redemption per user per day) if placing a GoFood order between 1 Oct to 31 Oct. New GoFood users will be rewarded with a promotion package valued at VND 300,000 when entering the code “NUP” if placing the first six food orders with Gojek between 1 Oct and 30 Nov. Users of Gojek’s transport services can enter “GOJEKDIHOC”, “GOJEKDICHOI” or “GOJEKDILAM” when commuting between home and schools, home and office, and home and shopping malls respectively, to enjoy a 50% off, capped at VND 15,000 per trip.

Over the next few months, users in Vietnam will also have the opportunity to win exclusive BTS merchandise by completing a secret mission from Gojek. More details will be announced in the near future.